• Multiple industry experience in entertainment, technology, financial, pharmaceutical & gaming
      • Experience in print, AV, social media, online strategy and growth hacking
      • Creative services and marketing strategies
      • Creative management and recruiting expertise
      • Web development & design
      • eCommerce
      • Client services
      • Corporate identity and branding
      • Social media
      • Overseeing budgets (P&L)



Photoshop, Illustrator, Dreamweaver, TestWrangler (BBEdit), InDesign, QuarkXPress, Fireworks, Acrobat, Joomla, WordPress, Office, Google Docs, Google Analytics, MAMP


HTML, XML, CSS, PHP, Javascript (working knowledge)

Social Networks:

Facebook, Twitter, Google, Instagram, Open Table, Four Square, Yelp

Beta Testing:, Spool, Bitcasa, Datahero,, Opinsy, Grid, Stride, Everpix, Lift, 500px



Partner/ Beer Curator/ Growth Hacker
The Halford

August 2015 – Current

          • Beer Curation
          • Social Media
          • Growth Hacking/ Evangelist
          • Online Strategy
          • Web Site Design, Development and Maintenance
          • Marketing
          • Strategy
          • Creative Direction
          • Event Planning


President, Creative Director

May 2013 – Current

          • Web Site Design
          • Web Development
          • Web Site Maintenance
          • Marketing
          • Strategy
          • Creative Direction
          • Social Media
          • Google Analytics
          • Business Development
          • Beta Testing


Creative Director, Creative Services (Freelance)
Universal Pictures Home Entertainment
December 2011 – May 2012

          • Working on new release movies to insure timely delivery of assigned titles
          • Overseeing the following tiles: Tower Heist, Battleship, Phantom of the Opera and
            Love Never Dies
          • Partnering with online group to make sure all assets are delivered properly
          • Communicating with marketing, mobile, online and print groups on movie promotions


Creative Director, Worldwide Creative Advertising (Freelance)
Fox Home Entertainment
June 2011 – August 2011

          • Worked in new release to insure timely delivery of assigned titles
          • Handled the following tiles: RIO, Water for Elephants, Judy Moody and the Not Bummer Summer, Ice Age – Dawn of the Dinosaur 3D
          • Worked with digital group to deliver web ready files for the RIO/ Toys R Us webpage
          • Oversaw the delivery of the RIO interactive project that involved the use of three iPad’s, imbedded into a RIO wrapped wall, connecting to a large screen for consumers to interact with in two locations (California & New York)


Creative Director & Web Developer
Derek Kempinsky – Online Business Building, Client and Creative Services
October 2008 – Current

          • Designed and developed a website for a commercial real estate investor as well as handled all SEO to ensure it stays on the first page of all Google searches
          • Keep current with web technologies and applications
          • Working knowledge of navigating online applications such as Dreamweaver, WordPress, Joomla , Drupal, HTML, CSS & PHP.
          • Working with online companies to help market and create new business opportunities through social media, search optimization, and design
          • Retooling a small restaurant chains website adding SEO, Social Media and a branding plan for expansion of the chain
          • Currently building several online businesses with partners


Executive Producer
Trailer Park
Dec 2007 – September 2008

          • Daily contact with clients regarding print, online, AV and strategy
          • Work with principals to develop new and exiting methods of new business
          • Account Management for Print, AV and online clients
          • Team building for all multi-departmental projects
          • Creative recruiting
          • Generate and negotiate budgets
          • Oversee and critique all creative materials based on client’s vision


Vice President, Home Entertainment & Television
Bemis Balkind
July 2005 – October 2007

          • Initiated, managed, and maintained new business opportunities
          • In charge of all recruiting for all creative positions
          • Interfaced with clients, studios, and production companies on all agency concerns
          • Monitored time management of art directors, designers and projects
          • Managed IT budgets, processes, and planning
          • Created state of the art color management system for the agency
          • Maintained all fiscal and billing for Home Entertainment and Television areas
          • Responsible for all building management and operations issues


Creative Director, Worldwide Creative Advertising
Sony Pictures Home Entertainment
May 2003 – July 2005

          • Managed all TV on DVD advertising, packaging, and promotions
          • Worked closely with Vice President to recruit depart positions
          • Managed packaging, advertising, branding, workflow for all PSP (UMD format), TV and Movie products for Sony Worldwide
          • Creative directed packaging and advertising for movies, television, and PSP (UMD), through external and internal advertising agencies
          • Managed advertising workflow for all creative managers
          • Interacted with talent, directors, and producers on the creative and legal aspects of special packaging
          • Oversaw the corporate identity of all finished products to make sure they met the corporate guidelines
          • Collaborated with Sony marketing department on a daily basis to ensure the quality and budgetary expectations
          • Interacted with production management on deadlines to ensure the product is out on a strict time schedule
          • Developed state of the art, High Definition photography process


Director On-Site Production Services
Amgen  (Aquent) – Thousand Oaks, CA
September 2002– May 2003

          • Managed onsite creative services department which includes creative, pre-production, editorial, and print production
          • In charge of recruiting for all creative services positions
          • Supervised departmental staff of 24 employees; recruiting and performance evaluation
          • Managed editorial department, which included copywriters and proofreaders
          • Implemented consistent visual standards for all firm collateral
          • Managed Amgen’s internal routing system, pre FDA pink folder process
          • Collaborated with Amgen’s marketing communications department on a daily basis for better understanding of their expectations


Vice President, Creative Services & Client Services & Recruiting
Tenth Dimension – San Francisco, CA
April 2000 – August 2002


          • Created and supervised creative and traffic departments
          • Established print and web departments including structuring billing rates
          • Worked to quantify and qualify new business as part of senior management
          • Managed clients’ expectations to ensure maximum results and satisfaction
          • Partnered with marketing directors to establish brand architecture
          • Reported mission critical communication goals to CEO
          • Responsible for all project based revenue and general fiscal health of agency
          • Recruited and trained creative and account teams



Director, Creative Services
Franklin Templeton Investments – San Mateo, CA

July 1998 – January 2000

          • Directed creative staff of 43 employees; hiring, performance evaluation, and career developments
          • Worked with HR and outside recruiting companies to bring in creative talent
          • Transformed and stabilized corporate branding into mission-critical firm resource
          • Implemented consistent visual standards for all firm collateral, including 3 product lines and over 185 financial products
          • Developed new business concepts for sales, marketing, public relations, and advertising
          • Created and implemented market strategies utilizing a target audience
          • Managed annual communications budget of $2.5MM; cut $1MM of Unnecessary expenses
          • Maintained state of the art design and production facility; regularly analyzed and reported on department’s operations
          • Managed entire MAC IT division



Studio Manager & Internal Recruiter
CKS/Group (Onsite)
(Columbia TriStar Home Entertainment) – Culver City, CA

July 1995 – July 1998

          • Accountable for department responsibility of CKS/Studio at Columbia TriStar Home Entertainment
          • Worked with creative recruiting companies on all new hires
          • Supervised creative/production team of seven employees
          • Managed onsite P&L as well as maintaining fiscal responsibility
          • Responsible for production of marketing materials
          • Maintained workflow of all projects from start to finish
          • Collaborated with engineers, marketing, and sales to create packaging, interface menus, and promotional pieces

Creative Director/ Publisher
Los Angeles Theatres Magazine – Santa Monica, CA
April 1993 – June 1995

          • Initiated niche market publication to promote Los Angeles theatre industry
          • Oversaw all aspects of creative, marketing, content, production and distribution
          • Achieved 15,000 copy circulation
          • Publication received honors and is archived at Lincoln Center, New York




References upon request